PN is a Los Angeles based fashion startup with all pieces handmade locally. The brand explores new essentials for the global community of women. The platform's language reflects constant research and is always transforming.

ServiceIdentity, online store experience
Info2018–2019. Art direction Wednesday Studio

Perfect Number

An e-store for LA-based fashion startup(Consultant)Project thumbnail


The brand's visual language is constructed around the idea that clothing design and the narrative should speak louder than graphics. Simple, almost default typography is used around photography rich layouts and messages.

Online experience

The site's structure is made out of components to easily switch focus to relevant events: collection launch, campaign, or sale announcement. The unique experience was designed for campaigns to follow the narrative of each story.

The site is deeply integrated with its sister project, Perfect Mag, which builds a global community of women. Articles and clothing items are interlinked to tell a coherent story.