Strelka Institute


Digital branding, user experience, user interface, UX strategy, prototyping


2018, Strelka Institute


In-house · Digital Art Director

Case thumbnail

Stelka Institute

Strelka Institute for Media, Architecture and Design, consistently rated as one of the top 100 architecture schools in the world by Domus magazine since its founding in 2009. Among the many leading authorities in the fields of architecture and urbanism that direct the school’s educational programme are Rem Koolhaas, Reinier De Graaf and Benjamin H. Bratton.

Fasade © Strelka Institute
Fasade © Strelka Institute


As Strelka is constantly changing and the scope of the content it is producing is expanding, the Instituteʼs main website needs to accommodate its growth. After gathering feedback and doing preliminary research, we outlined the following key aspects for the new version:

  • Present up-to-date information for seasonal activities
  • Make the structure scalable
  • Create meningful connections between related content
Design overview

All design decisions were aimed at improving the relationship between the content, its sorting and filtering, as well as display options.

  • Feed
  • Tag system
  • Focused content viewing
  • Content viewing options
  • Adaptive web


Each department of the Institute has a website section with a feed which consists of blocks. The main page of the website shows updates from all the various sections using the card components.

With feed moderation you can shift user's focus to the information that is most relevant during a particular period: list ongoing activities and events in summer, present research outcomes and announce admission process in winter, promote books and sponsors, etc.

Index feed
Index feed
Promoting Education sections
Promoting Education sections
Promoting articles and events
Promoting articles and events

There are 3 types of cards: Hero for featured articles, Medium for interactive specials and service cards, Standard for everything else.

Various types of blocks of Index
Various types of blocks of Index

Focused content viewing

The hierarchy of some sections has up to 4 levels. In order to focus user’s attention on the content and cut less relevant information, the layer system was used. Layer 1—sections and subsections. Layer 2—content pages: articles, events, books, programmes, etc.

Content pages of Education, Press and Events sections
Content pages of Education, Press and Events sections

Tag system

Previous clustering of content based on themes was replaced by tag function which allows to scale the system and search easily. There are main tags, special tags (for sponsored events, or a special series), as well as content tags—all of them work the same way. When the user filters content by using a tag, s/he sees a page with a dynamic header depending on the query.

Selecting main tags
Special tag
Special tag

Content viewing options

Alternative viewing of the sections allows to display detailed information on the content and provide additional functionality without complicating the UI.

  • View 1—focuses on the featured content and provides related information.
  • View 2—provides detailed information about the content and/or chronological order.

Adaptive web

Mobile version provides compact information display and addition of format-relevant functions. Some of them are fast event registration, quick sharing on social media, contacting the Institute departments.

Book's action
Menu button