Website redesign for Strelka Institute for Media, Architecture and Design.
Digital branding, user experience, user interface, UX strategy, prototyping
2018, Strelka Institute
In-house · Digital Art Director
Strelka Institute for Media, Architecture and Design, consistently rated as one of the top 100 architecture schools in the world by Domus magazine since its founding in 2009. Among the many leading authorities in the fields of architecture and urbanism that direct the school’s educational programme are Rem Koolhaas, Reinier De Graaf and Benjamin H. Bratton.
As Strelka is constantly changing and the scope of the content it is producing is expanding, the Instituteʼs main website needs to accommodate its growth. After gathering feedback and doing preliminary research, we outlined the following key aspects for the new version:
All design decisions were aimed at improving the relationship between the content, its sorting and filtering, as well as display options.
Each department of the Institute has a website section with a feed which consists of blocks. The main page of the website shows updates from all the various sections using the card components.
With feed moderation you can shift user's focus to the information that is most relevant during a particular period: list ongoing activities and events in summer, present research outcomes and announce admission process in winter, promote books and sponsors, etc.
There are 3 types of cards:
Hero for featured articles,
Medium for interactive specials and service cards,
Standard for everything else.
The hierarchy of some sections has up to 4 levels. In order to focus user’s attention on the content and cut less relevant information, the layer system was used. Layer 1—sections and subsections. Layer 2—content pages: articles, events, books, programmes, etc.
Previous clustering of content based on themes was replaced by tag function which allows to scale the system and search easily. There are main tags, special tags (for sponsored events, or a special series), as well as content tags—all of them work the same way. When the user filters content by using a tag, s/he sees a page with a dynamic header depending on the query.
Alternative viewing of the sections allows to display detailed information on the content and provide additional functionality without complicating the UI.
Mobile version provides compact information display and addition of format-relevant functions. Some of them are fast event registration, quick sharing on social media, contacting the Institute departments.