Online experience for a research at Strelka Institute's educational program 2015/16. During South Korea field trip, students developed six proposals to challenge how shopping malls operate today.

Disrupt the(m)all

Perfect Number is a Los Angeles based fashion startup with all pieces handmade locally. The brand explores new essentials for the global community of women. The platform's language reflects constant research and is always transforming.

Perfect Number

Website redesign for Strelka Institute for Media, Architecture and Design.

Strelka Institute

Visual language and website for the theme of the 7th academic year at Strelka Institute. The research focuses on the new contemporary condition, the new normal, which has emerged with the rapid development of technology, including machine intelligence, biotechnology, automation, and alternative spaces created in VR and AR.

The New Normal

/*@jsxRuntime automatic @jsxImportSource react*/
const {Fragment: _Fragment, jsx: _jsx, jsxs: _jsxs} = arguments[0];
const {useMDXComponents: _provideComponents} = arguments[0];
function _createMdxContent(props) {
  const _components = Object.assign({
    h3: "h3",
    p: "p",
    img: "img"
  }, _provideComponents(), props.components);
  return _jsxs(_Fragment, {
    children: [_jsx(_components.h3, {
      children: "Identity"
    }), "\n", _jsx(_components.p, {
      children: "The brand's visual language is constructed around the idea that clothing design and the narrative should speak louder than graphics. Simple, almost default typography is used around photography-rich layouts and messages."
    }), "\n", _jsx(_components.h3, {
      children: "Online experience"
    }), "\n", _jsx(_components.p, {
      children: "The site's structure is made out of components to easily switch focus to relevant events: collection launch, campaign, or sale announcement. The unique experience was designed for campaigns to follow the narrative of each story."
    }), "\n", _jsx(_components.p, {
      children: "The site is deeply integrated with its sister project, Perfect Mag, which builds a global community of women. Articles and clothing items are interlinked to tell a coherent story."
    }), "\n", _jsx(_components.p, {
      children: _jsx(_components.img, {
        src: "index.mp4",
        alt: "Main"
      })
    }), "\n", _jsxs(_components.p, {
      children: [_jsx(_components.img, {
        src: "lookbook.mp4?size=sm",
        alt: "Lookbook"
      }), "\n", _jsx(_components.img, {
        src: "campaign.mp4?size=sm",
        alt: "Campaign"
      })]
    }), "\n", _jsx(_components.p, {
      children: _jsx(_components.img, {
        src: "lookbook-2.mp4?size=lg",
        alt: ""
      })
    }), "\n", _jsxs(_components.p, {
      children: [_jsx(_components.img, {
        src: "model.jpg?size=sm",
        alt: ""
      }), "\n", _jsx(_components.img, {
        src: "catwalk.mp4?size=sm",
        alt: ""
      })]
    })]
  });
}
function MDXContent(props = {}) {
  const {wrapper: MDXLayout} = Object.assign({}, _provideComponents(), props.components);
  return MDXLayout ? _jsx(MDXLayout, Object.assign({}, props, {
    children: _jsx(_createMdxContent, props)
  })) : _createMdxContent(props);
}
return {
  default: MDXContent
};
