Online experience for a research at Strelka Institute's educational program 2015/16. During South Korea field trip, students developed six proposals to challenge how shopping malls operate today.
Identity, motion design, experience prototyping, UI
2015, Strelka Institute
In-House · Digital Art Director
We asked each team to prepare a pitch to record a short reel. The structure is consistent: problematics, explanation, hypothesis. The website resembles a shopping mall experience as we know it—full of distractions. Student videos are embedded into the mural and expand on click.
Students has taken many shots around the malls during the field trip as part of their research. We wanted to include this footage. A looped array of images is broken down into sections: Spaces, Streets, Food, People. Each section is accompanied by sound and transitions into one another to create a more immersive experience.
Visual language is bold and bright, just like shopping malls. Modularity allows for many variations on the website and in external materials.