The New Normal

Visual language and interactive website for the theme of the 7th academic year at Strelka Institute.

+ Credits
Production
2017, Strelka Studio. Identity together with Anna Kulachek, web development by John Grishin, imagery by Vladimir Shlygin
Role
Identity, visual design, UX prototyping

Various block combinations for different types of information

Index page with draggable popups

The research focuses on the new contemporary condition, which has emerged with the rapid development of technology, including machine intelligence, biotechnology, automation, and alternative spaces created in VR and AR.

thenewnormal.strelka.com

Motion design for a programme online promotion and theme video during offline lectures

Fugue Tails by Radim Peško and William Pro by Maria Doreuli

Photos by Dmitry Smirnov